So, you are a politician and this is election year. You've done nothing towards solving big ticket problems in your constituency, or ministry (if you are a minister) for the last four, and now people want to know why they should elect you.
What do you do? Well, simple. You find a trivial issue, sensationalize it, and pretend to solve it by victimizing someone.
Let's see some examples. Our health system maybe in shambles, we may have 74 children out of 1000 dying below the age of five (27 in China), 0.8 beds for 1000 people (2.38 in China), 47% of our children are underweight (10% in China), only 42% of births are attended to by qualified personnel (70% in China), and...well, you get the picture. But our do-good minister of health affairs is not interested in these numbers. After all, how can you explain to the electorate that the number of hospital beds is now 0.82 per 1000 - how will they understand? Instead, you can wage a jihad on something visible - cigarettes, for instance. Not satisfied with banning smoking in movies, and not satisfied with having large skull-and-bones pictures put on packs, our worthy minister even tried to edit old movies to remove cigarettes from them! Luckily, saner minds prevailed. Next, the minister targetted alcohol - the no.1 cause for malnutrition deaths, high infant mortality, and maternity deaths. Now, he is targetting junk food - your next meal at Mc Donalds might actually come with a lecture on good eating habits! Or, the next time you buy a can of saturated fat, you could be made to attend a refresher course on the evils of cholesterol.
Anyhoo, another candidate in this space is the most cultured home minister of Maharashtra. Now, I don't know much about Marathi culture, but if you believed the minister, it would mean antagonism towards bargirls, towards cheerleaders, and towards "modern" clothing, while turning a blind eye to the violence perpetrated by goons supporting one political family. It would mean supporting weird notions of Marathi pride, including burning books written on Shivaji - who in his time, established a kingdom of tolerance and respect. It means targetting the innocent, and letting the vile go scot-free.
India, my friends - the latest "super-power".