Every competitor of Microsoft has used one theme to distinguish themselves from the Redmond giant - that of good v/s evil. And each time, they've just shown that they are either as evil as Microsoft or that they are supplicants of other evil forces. Apple went to town with how bad Microsoft was before letting it take a nice part of its pie. IBM tried doing it, but didn't cut much ice. The latest in the fray is Google - with their motto - "don't be evil". Yeah.
But as recent events have shown, Google is as willing as its corporate friends to throw human rights out of the window when the right amount of money is shown to its executives. A company that refuses to bow to the high and mighty US government has finally met its match in the People's Republic of China. Yes, Google will censor search results for searches emanating from China to suit the PRC's political masters. Yes, don't be evil, but just so long as you don't get the right amount of money.